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By doing so, you increase the value of that file or asset as it is much easier to find and work with.
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You can think of metadata like Instagram hashtags that you add to a file. By adding metadata, we turn files into assets. The concept of digital asset management is somewhat similar to the more generic cloud storage solutions that we all use today, however, it adds several layers on top which significantly improve the way you interact with your content. What exactly is Digital Asset Management?
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Today, with Fotoware, they can easily find and reuse their content when and where they need it. It would have been really easy to reuse, edit and touch up, but this was before they had a DAM system, which would have helped them to find the right files in time for Christmas. Every year, they had to reshoot the pudding, because they couldn’t find last year’s image. We also see a lot of marketers are really benefiting from using DAM as a tool in their work to organize all the digital files and automatically run workflows to push campaigns more efficiently, etc.Ī good and simple example from the marketing perspective is a huge brand that sends out a Christmas greeting to their customers every year with a picture of a Christmas pudding. Our mission is to enable people and organizations to do more with their content. Fotoware, a Digital Asset Management (DAM) solution, is now used by thousands of companies all over the world.FotoStation, a photography tool that lets you upload thousands of images, add metadata, manage image rights, and select and push images into production.They recognized that the media and publishing industry, in particular, would benefit from digitizing images, and as a result, Fotoware was born. At the time, Ole Christian was working as a photo editor at a Norwegian daily newspaper and Anders was a developer and engineer for a camera manufacturer. Please describe Fotoware’s story: What is your mission? what sparked the idea, and how has it evolved so far?įotoware was founded in 1994 by Ole Christian Frenning and Anders Bergman. In this interview, Head of Marketing Communications Bettina Berntsen explains the concept of DAM and highlights its increasing importance for businesses in the digital era. Fotoware is a Digital Assets Management platform ( DAM) that allows designers and marketers to handle large volumes of digital files efficiently and productively.